Top 7 Web Design & Development Trends To Follow in 2023
To stay competitive in the ever-evolving world of digital business, staying trendy is crucial. Whether you are up to developing a website for your start-up business, or have an existing website, keeping up with the industry trends is a must to attract a large pool of web visitors both nationally and internationally. Not to mention, web design and development solutions have never ever stopped evolving. In 2023, the craze of dark mode, 3D elements, minimalistic design, etc., is on the trend. To help you keep your business up to date, we will discuss all the trending features of web design as well as developing ideas through this blog post. So stay tuned till the end!
Progressive Web App
Progressive web apps, more chiefly known as PWA solutions are quite on the trends. Though the concept has been introduced to the field of web design and development a couple of years back, it gained much popularity and appreciation in 2023.
A Progressive Web App (PWA) is like a website that behaves and feels similar to a native mobile app. The goal is to offer the users an app-like seamless experience. However, the users need to access it through a web browser instead of downloading it from an app store.
PWAs come with a simple and user-friendly interface that can be accessed smoothly through different devices and platforms. The best part about PWA solutions is that users can add them on the home screen of their laptops, tabs, computers, and smartphones just like the regular mobile apps. With Progressive web apps, you can integrate excellent features like push notifications, and offline capabilities.
Dark Mode
The popularity of dark mode should not be neglected at all! Even big platforms like Facebook, Whatsapp, etc., have incorporated this trendy feature! Then why would you stay back? Not to mention, this trend will never lose its popularity or fame even in the impending days.
If you already have a business website, worry not as a professional web development company can help in embedding this special feature into your existing website. Besides offering a sleek and elegant appearance to your website, dark backgrounds save battery life and reduce eye strain.
Voice Search
User-friendliness is the core aspect required to create a successful business venture. Voice search, voice commands, and voice-guided navigation offer a hands-free and intuitive browsing experience. Adding the special voice search feature can work wonders in pulling more traffic. Using artificial intelligence, a web design and development company can include voice search assistance on your business website.
When any web visitor uses it, the AI assistant removes the background noise, recognises the voice text and converts it into written text. Once the text matches the database of your website, it shows the exact result to the users. With this trending feature, you can connect with your audience more emotionally, strengthening your user base.
Minimalistic Design
Complex web designs are no longer accepted by the audience. People are now more into minimalistic website designs with ample white space, to-the-point and brief content, clean lines, etc. In short, you need to keep your web design clutter-free, easy to understand and simple. Ask you're hired web development company Kolkata to study the market trends and incorporate the most trending website design into your website. Make sure that your website remains visually appealing with a clean interface.
Immersive User Experience
The concept of storytelling is quite on the hype and creates an immersive user experience. And if your website offers a storytelling experience to web visitors, it can increase engagement, resulting in a high conversion rate.
To incorporate this feature on your website, a web development company focuses on adding interactive elements, animations, etc. These experiences keep the website visitors hooked on your business, leaving a strong impression in their minds.
Micro-interactions
Micro-interactions are another trending feature that websites focus on. With the help of a web development company kolkata, you can add subtle animations and effects to your website, contributing to user engagement. For example, you can add a button changing color when hovered over. Or if you want to add more complex interaction, loading animations can be a great choice! With micro-interactions elements, you can offer your web visitors a delightful touch experience, improving overall user satisfaction.
3D and Immersive Elements
Last yet most importantly, make sure not to skip adding three-dimensional elements to your website. It's the biggest trend of 2023. You can include elements like illustrations, graphics, animations, etc. All these add depth and visual interest to websites.